Professional Profile
SEO Director with over 19 years of experience leading digital strategies for multinational companies. Specialized in implementing advanced solutions for content optimization and SEO data analysis, with expertise in Search AI implementation and AI-driven SEO strategies. Recognized for the ability to lead multidisciplinary teams and execute complex technical migrations with outstanding results.
Professional Experience
HEAD OF SEO & SEARCH AI EXPERT
01/2021 - Present
Complete leadership of the SEO strategy for both health platforms, implementing advanced optimization techniques supported by AI solutions and Search AI technologies.
Key Technologies Used
Google Analytics
Search Console
Excel
Ahrefs
SEMRush
SERanking
Sistrix
Screaming Frog
LinkDetox
MySQL
WordPress
ChatGPT
Claude
Cursor
Perplexity
Gemini
Main achievements:
- Direction of a team of 3 SEO specialists with a focus on measurable results
- Expert implementation of Search AI solutions for enhanced user experience and search optimization
- Development and deployment of intelligent search algorithms to improve content discoverability and user engagement
- Comprehensive design and development of Doctori.com's web architecture with native SEO optimization
- Implementation of content strategies generated with AI assistance (ChatGPT and Claude) to improve thematic relevance
- Development of automated SEO analysis processes using AI to identify growth opportunities
- Integration of AI-powered search features to enhance site navigation and content recommendations
- Creation of high-quality link building systems with predictive analysis
- Use of Cursor for efficient implementation of technical SEO changes
INTERNATIONAL HEAD OF SEO
01/2020 - 01/2021
Responsible for SEO strategies for 12 international websites of the group, focusing on scalability and global consistency.
Key Technologies Used
Google Analytics
Search Console
Excel
Ahrefs
SEMRush
SERanking
Sistrix
Screaming Frog
WordPress
Key responsibilities:
- Management of a team of 2 SEO specialists
- Implementation of technical SEO solutions adapted to different markets
- Development of optimized multilingual content strategies
- Execution of large-scale link detoxification campaigns
- Advanced crawling analysis with customized tools
HEAD OF SEO
02/2018 - 01/2020
Leadership of SEO strategies for 5 websites, including the technical migration from PHP to React.
Key Technologies Used
Google Analytics
Search Console
Excel
Ahrefs
SEMRush
Moz
Sistrix
Screaming Frog
LinkDetox
Advanced Web Ranking
WordPress
Notable projects:
- Direction of a team of 3 specialists (2 internal + 1 external)
- Successful planning and implementation of PHP → React platform migration
- Technical SEO optimization for React architecture
- Design of organic link building strategy
- Implementation of optimized crawling processes
TEACHER
Kschool.com (Digital Marketing School)
11/2016 - 02/2019
Professor of the SEO/SEM Master's Program, training future digital marketing professionals.
HEAD OF SEO & CONTENT
03/2017 - 02/2018
Comprehensive management of SEO and content strategies for multiple websites.
Key Technologies Used
Google Analytics
Search Console
Excel
SEMRush
MajesticSEO
Screaming Frog
Advanced Web Ranking
WordPress
Main functions:
- Technical and structural site optimization
- Coordination with link building companies and content creators
- Quality assessment and results monitoring
- Implementation of content marketing strategies
HEAD OF SEO & CONTENT
07/2015 - 03/2017
Direction of SEO, CRO, and content strategies, including site internationalization.
Key Technologies Used
Google Analytics
Search Console
Excel
Ahrefs
SEMRush
Sistrix
Screaming Frog
LinkDetox
Advanced Web Ranking
WordPress
Milestones achieved:
- Leadership of a team of 15 people (4 SEO + 11 Content)
- Implementation of CRO strategies with A/B testing to increase conversion
- Direction of the internationalization process in multiple languages (IT-FR-EN)
- Technical migration of ccTLD domains
- Creation of the brand's style guide and editorial tone
HEAD OF SEO
04/2013 - 07/2015
Management of SEO strategies for 42 international websites.
Key Technologies Used
Google Analytics
Search Console
Excel
SEMRush
MajesticSEO
Moz
Screaming Frog
Liferay
Key responsibilities:
- Direction of a team of 4 specialists (2 SEO + 2 Content)
- Implementation of technical SEO solutions for multiple markets
- Supervision of the .net → Liferay platform migration
- Optimization of multilingual content
SENIOR SEO
04/2012 - 04/2013
Planning of SEO strategies for all sites of the educational group.
Key Technologies Used
Google Analytics
Search Console
Excel
SEMRush
Moz
Screaming Frog
WebCEO
Key projects:
- Implementation of technical SEO optimization
- Development of educational content strategies
- Management of the mailxmail → emagister.com integration
SENIOR SEO
06/2010 - 04/2012
Strategic SEO planning and coordination with IT and Marketing departments.
Key Technologies Used
Google Analytics
Search Console
Excel
Moz
WebCEO
WordPress
Key responsibilities:
- Technical SEO and web structure implementation
- Content strategy development
- Link building campaign coordination
- Coordination with the Polish office
SEO
Cariocaapartments.com
08/2006 - 06/2010
Coordination in website creation and implementation of SEO strategies.
Key Technologies Used
Google Analytics
Search Console
Excel
WordPress
Key responsibilities:
- Technical SEO and web structure implementation
- Content creation and optimization
- Link building campaign execution
Technical Skills
Analytics & Data
Google Analytics
Advanced
Search Console
Advanced
Excel
Advanced
SEO Monitoring
Ahrefs
Advanced
SEMRush
Advanced
SERanking
Advanced
Sistrix
Advanced
Moz
Advanced
MajesticSEO
Intermediate
Technical Analysis
Screaming Frog
Advanced
LinkDetox
Advanced
Advanced Web Ranking
Advanced
WebCEO
Intermediate
CMS
WordPress
Advanced
Prestashop
Advanced
Liferay
Intermediate
AI & Search AI
Search AI Implementation
Expert
ChatGPT
Expert
Claude
Expert
Gemini
Expert
Perplexity
Expert
Cursor
Intermediate
Others
Notion
Advanced
Slack
Advanced
Redmine
Intermediate
Eulerian
Intermediate
Photoshop
Intermediate
Basic MySQL
Basic
Languages
Spanish
Native
Catalan
Native
English
Professional
Portuguese
Professional
Italian
Basic
French
Basic
Education
Industrial Engineering
Escola Enginyeria de Terrassa - Barcelona
1992-1994
Continuous Training
SEO, Digital Marketing, and Artificial Intelligence
Ongoing
Personal Skills
Flexibility and adaptability in changing environments
Results and conversion-oriented
Data-driven professional
Meticulous attention to detail
Excellent ability for teamwork and individual work
Constant updating on Google algorithms and SEO trends
Active member of select groups of SEO professionals in Spain
Active member of the WordPress community
AI and Search AI enthusiast