Profile & Contact
Jesús Arias

Jesús Arias Romero

SEO Director

📱(+34) 630 883 892
Technical Skills

Key Skills

Google AnalyticsAdvanced
Search ConsoleExpert
AhrefsExpert
SEMRushAdvanced
Screaming FrogExpert
WordPressAdvanced
ChatGPT & ClaudeAdvanced
Languages
SpanishNative
CatalanNative
EnglishProfessional
PortugueseProfessional
ItalianBasic
FrenchBasic

Professional Profile

SEO Director with over 18 years of experience leading digital strategies for multinational companies. Specialized in implementing advanced solutions for content optimization and SEO data analysis. Recognized for the ability to lead multidisciplinary teams and execute complex technical migrations with outstanding results.

Professional Experience

HEAD OF SEO

Doctori.com & iSalud.com
01/2021 - Present

Complete leadership of the SEO strategy for both health platforms, implementing advanced optimization techniques supported by AI solutions.

Main achievements:
  • Direction of a team of 3 SEO specialists with a focus on measurable results
  • Comprehensive design and development of Doctori.com's web architecture with native SEO optimization
  • Implementation of content strategies generated with AI assistance (ChatGPT and Claude) to improve thematic relevance
  • Development of automated SEO analysis processes using AI to identify growth opportunities
  • Creation of high-quality link building systems with predictive analysis
  • Use of Cursor for efficient implementation of technical SEO changes

INTERNATIONAL HEAD OF SEO

Theknotww.com
01/2020 - 01/2021

Responsible for SEO strategies for 12 international websites of the group, focusing on scalability and global consistency.

Key responsibilities:
  • Management of a team of 2 SEO specialists
  • Implementation of technical SEO solutions adapted to different markets
  • Development of optimized multilingual content strategies
  • Execution of large-scale link detoxification campaigns
  • Advanced crawling analysis with customized tools

HEAD OF SEO

Ofertia.com
02/2018 - 01/2020

Leadership of SEO strategies for 5 websites, including the technical migration from PHP to React.

Notable projects:
  • Direction of a team of 3 specialists (2 internal + 1 external)
  • Successful planning and implementation of PHP → React platform migration
  • Technical SEO optimization for React architecture
  • Design of organic link building strategy
  • Implementation of optimized crawling processes

TEACHER

Kschool.com (Digital Marketing School)
11/2016 - 02/2019

Professor of the SEO/SEM Master's Program, training future digital marketing professionals.

HEAD OF SEO & CONTENT

Apartum.com
03/2017 - 02/2018

Comprehensive management of SEO and content strategies for multiple websites.

Main functions:
  • Technical and structural site optimization
  • Coordination with link building companies and content creators
  • Quality assessment and results monitoring
  • Implementation of content marketing strategies

HEAD OF SEO & CONTENT

PromoFarma.com
07/2015 - 03/2017

Direction of SEO, CRO, and content strategies, including site internationalization.

Milestones achieved:
  • Leadership of a team of 15 people (4 SEO + 11 Content)
  • Implementation of CRO strategies with A/B testing to increase conversion
  • Direction of the internationalization process in multiple languages (IT-FR-EN)
  • Technical migration of ccTLD domains
  • Creation of the brand's style guide and editorial tone
04/2013 - 07/2015

Management of SEO strategies for 42 international websites.

Key responsibilities:
  • Direction of a team of 4 specialists (2 SEO + 2 Content)
  • Implementation of technical SEO solutions for multiple markets
  • Supervision of the .net → Liferay platform migration
  • Optimization of multilingual content

SENIOR SEO

Emagister.com
04/2012 - 04/2013

Planning of SEO strategies for all sites of the educational group.

Key projects:
  • Implementation of technical SEO optimization
  • Development of educational content strategies
  • Management of the mailxmail → emagister.com integration

SENIOR SEO

Floraqueen.com
06/2010 - 04/2012

Strategic SEO planning and coordination with IT and Marketing departments.

Key responsibilities:
  • Technical SEO and web structure implementation
  • Content strategy development
  • Link building campaign coordination
  • Coordination with the Polish office

SEO

Cariocaapartments.com
08/2006 - 06/2010

Coordination in website creation and implementation of SEO strategies.

Key responsibilities:
  • Technical SEO and web structure implementation
  • Content creation and optimization
  • Link building campaign execution

Education

Industrial Engineering
Escola Enginyeria de Terrassa - Barcelona
1992-1994
Continuous Training
SEO, Digital Marketing, and Artificial Intelligence
Ongoing

Personal Skills

  • Flexibility and adaptability in changing environments
  • Results and conversion-oriented
  • Data-driven professional
  • Meticulous attention to detail
  • Excellent ability for teamwork and individual work
  • Constant updating on Google algorithms and SEO trends
  • Active member of select groups of SEO professionals in Spain
  • Active member of the WordPress community
  • AI enthusiast